5 Ways to Increase App Engagement

  Melvin       June 15, 2020

For your App to perform outstandingly in the market, you need to take certain measurements indeed. The process of developing an App and sitting back with an expectation for more downloads won’t be a good idea. Your App needs to become part of the users daily life and it needs to be done cleverly. In this blog, you will come across 5 super cool ways to boost App engagement.

1. Push Notifications

Most of them might be using this for their App but make sure it has the relevant content for the user to notice. Rather than usual salesy notification writings, you can include question and answer model notifications. It gets easily noticed and increases the chance of users to get into the App by 40%. Make sure not to irritate your users if they respond as 'No' and feel not to get into your App at the moment. You can take a break or try something else in such situations but you should definitely give this a try.

2. Landing Experience

Is your App providing a good atmosphere for its users, if not make sure it does at the earliest. Even though you become successful in achieving a good number of downloads for your App, you might fail to generate revenue from it. This is because users don’t find it as relevant or the App failed to meet their expectations. There are many Apps in the market which are much better than so-called 'super successful' Apps but still they don’t become popular due to this lack of User Experience in the App. You can highlight the key benefits of your App rather than simply mentioning all those features which your competitor also provides. 

3. Evergreen Email Marketing

Emails have a unique approach which heavily contributes to your marketing efforts. You can send Emails with quality contents which have some sort of information related to the field of your App. If the user finds relevance in that email, the same he will expect for your App and would definitely prefer to try your App. It is preferred to send personalised emails which give a good welcome note. You can make use of email marketing effectively on special Apps such as e-commerce Apps for giving notifications to users who have left products in their carts without making a purchase. 

4. Build a community

It is a great way to build a community for your App as this will create a feeling of retention in their minds. The activities like discussions, chats, announcements etc on the community will keep them glued to the App. It is not a concern even though the community is not much interactive. You can still make comments, provide instructions for using special features on the App or ask for open feedback from the community. All these things contribute well for the App engagement.

5. Keep it updated

You cannot expect your App to perform well in the market without providing proper updates to it. The developer should be regularly engaged in finding whether the App has zero or minimum crashes. Even the minute bugs should be fixed which increases the user experience on the App. The updates made on the App must be informed to its users through notifications. It creates a feeling that the App is active in the market and will deliver all the quality features according to user expectations. 

There are many other ways which you can implement for increasing App engagement but it is advisable to follow at least these 5 key points. As the competition is very high in every category you should check the quality of your App regularly. Also, trending marketing techniques should be used for creating the right pool of customers.

We develop e-commerce websites and mobile applications using powerful and flexible platforms like Magento, open cart and Prestashop. The requirements are clearly noted from the client and deliver them a customized product for their e-commerce business. 

Any requirements on e-commerce development, feel free to contact us.