Factors to consider when developing an eCommerce website

  Melvin       July 13, 2020

There might not be any confusion regarding whether you should own an e-commerce store or not in the present scenario. If yes, you can check out the list of 5 Industries to Boom After The Pandemic where eCommerce holds the first place. 

As you are ready to own an eCommerce website, now you should ensure that it has all the necessary features which can enhance your online business. So let’s jump into the topic to see the most important features to be included on your eCommerce website.

An eCommerce website, in general, will be having a 

Home Page

Product Page

Shopping Cart

Checkout Page

Payment Gateway

Now let us go through each of them and see what all are the basic and vital features to be included. 

Homepage

The home page makes the first impression before your potential customer so it must be well customized with the latest features.

Brand Logo

First and the most important valuable element on your homepage should be your logo. An attractive and well-designed logo can make a mark on your customer minds and will quickly access your site. A logo has the potential to attract new customers and will also be embedded as a trust symbol among your customers. Building a brand and maintaining its value plays a major role in business and a logo immensely contributes to this part.

Menu

In this section, you can set various options like category listing, account settings, customer service options etc. An expert in eCommerce website development can easily list out the most relevant options on this part. So having your website developed by the right hands can easily solve this issue. Still, it is recommended that you give some suggestions regarding the menu list as per your idea.

Header compartment

Here you can keep features like Login for existing customers, sign up for new customers and cart access. There should not be any confusion for the customers like where to login or sign up.

If you have a physical store then you can also provide store location here. So always make sure you keep your header portion simple and presentable. 

Chat feature

The chat facility is a must for an eCommerce website as people might face issues while they are on your website. It also helps to create a relationship with your customers for them to return to your website. So a welcoming chat facility would be very much impressive and helpful.

Display elements

On the homepage, you can keep the icons of brands you deal with and special offers they provide at present. If your website is not so elaborated with many pages it is also recommended that you keep icons of different payment options available on your homepage itself. It gives a feeling of easiness to the customers.

FAQ 

It will be beneficial if you keep collecting most common customer queries and prepare a Frequently Asked Questions (FAQ) page on your website. By this way, people can easily clear their queries without accessing customer support numbers. You can keep the FAQ button at the bottom of your home page.

Product Page

You can display multiple product images here with the description written impressively. There should be an ‘add to cart’ option for the customers to collect their desired products before checking out. Similar products should also be displayed to the customers along with combo packs and offers which makes them buy more from your website.

Shopping Cart

So now your customer reaches his cart and checks out whether all the products are listed properly to make the payment. All the details regarding the pricing should be provided here. Other options like gift packing or additional paid package options can be mentioned on this page.

Checkout Page

Here you have to collect the billing address and other information from the customer. Before leading them to the payment gateway, let them cross-check whether the products are properly mentioned in their cart.

Payment Gateway

Here customers can make their payment according to their convenience. All the necessary details can be collected from them ensuring them a safe and secure transaction throughout the process.

Feedback form

After a successful payment process, you can ask for feedback from your customers. They can provide star ratings and written descriptions about their experience on your eCommerce website. These feedbacks can be highlighted on your website building trust among your new customers.

These are the main aspects which you have to include in your eCommerce website however you can also implement your own unique ideas on the website. Now if you are looking for a proper partner for building your website, we can be the one for you. 

Infocom Software has veteran developers in eCommerce website development. We have skilled designers who can customize different features included on your website. The team is well experienced to understand the nature of your business and provide you with proper recommendations. We feel proud to say that our clients are very much satisfied with our services and they return to us for their new projects. 

It won’t be fair to keep saying without knowing much more about our services. You can feel free to contact us to know more about our eCommerce services and the related services we provide on its development. 

We will be happy to deliver you with an amazing eCommerce website which could grow your business in this digital era.