HOW TO RETAIN PLAYERS ON YOUR MOBILE GAME

  Melvin       February 18, 2020

It is of no doubt that the gaming industry has made a boom with adaptations of the latest technologies like Artificial Intelligence (AI). In this situation, are you worried about the player retention for your mobile game? If yes, then you should not just read this blog, but also note down the valuable points which are going to help you in retaining your mobile game customers.

There are many factors which affect player retention, but I think these 7 golden rules make the core of the subject. If you are serious in the topic, I remind you once again to take a note of these points without being lethargic.

1. Well Begun is Half Done

If you succeed to deliver a good start for the game, then it makes your job much easier automatically. The player is eagerly waiting for the game to start soon after its download, at that time, try not to make things complicated. If the game asks for rating as well as other details of the player, then it makes the player half annoyed. He would play the rest with such an irritated mind and hence the probability of coming back to the game falls eventually.

2. A Worthy Tutorial

Not every game needs a tutorial, but if your game needs one then definitely you should be clear with it. It should explain the game without consuming too much time. An attractive tutorial can convey the idea of the game to the player very clearly which might bring enthusiasm. Retention is all about bringing an interest in the player to proceed further and tutorial has a major role in it. You should always make sure that the player can skip the tutorial if it is not a requirement. The preference of each player is different and if he is familiar with the game, he should not be forced to watch the tutorial. Sometimes players come back to see the tutorial after making a couple of moves.

3. Set Task for Players

Without progress, everything feels boring. The game should create a feeling of progression to the player which help him set a goal in his mind leading to game retention. The whole game should be stretched with small tasks which will eventually make the game a part of the player's daily life. The idea of push notification is always a good one but only with that, it won’t work out. So there must be something which makes a temptation within the player to return to the game on short intervals. Once the player begins to play, there should be some hooks for him to return even without a push notification.

4. Player Needs Reward

If you are not rewarded for a particular task, will you have a mindset to continue? No, human beings always expect for a return even if it is in a game. Your game should follow a strategy in which the player is rewarded decently thus making him motivated for the next move. To experience the maximum potential of a game the player might initially spend all his resources at once. The player should not face a situation where he is out of resource when he wishes to continue the game. So always keep the game plan as rewarding.

5. Progressive Difficulty Level

It is a 'must' to start your game with simple and basic steps to give clarity to the player regarding the gameplay. After a few levels, you can gradually increase the difficulty as it becomes mandatory because the player won't enjoy a stagnant game. The quality of any game directly depends on this arrangement of its difficulty level. Each time when the player gets in, he should face a task which is set according to his capability. So it is a crucial task for the game designer to arrange the game levels appropriately.

6. No Bugs Please

There is nothing more annoying than a game full of bugs. Even if the game succeeds to make a download, it will surely fail to make retention. People get irritated when the game flow is interrupted by any kind of error. So the only solution to this problem is to have your game tested. The game should be tested by an expert game tester who can identify the bugs present in that game. They are professionals and can recommend necessary changes which are required for maintaining the quality of the game. Never try to save the expense of testing the game, because an untested game will only bring loss and disgrace to your product as well as for your brand.

7. Periodical Updates

Any product you make needs to be updated periodically on its way of growth. The game should be updated on a regular basis but not too frequently. In some cases, players even drop the game because of annoying update notifications. So set a time period for updating the game and make changes on these intervals. By this way, the players won’t be disturbed and at the very same time, they can enjoy the improved quality of the game.

End of the Line

There are many other factors for a game to become successful in the market, but without these 7 golden rules, never even think of developing a game. Your knowledge on the field highly matters the quality of the product you create. So always make sure you keep learning and finally make a product which could take the market lead.

We understand the game and gaming culture, thus every product we create will have the shine of perfection in it. Infocom Studios is a brand recognized in the gaming industry from way back and has been popular for its finest creations in the field of game development. So make sure you contact us whenever you make a plan to develop a game of your own.

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