Importance of Game Analytics for mobile games

  Melvin       March 18, 2020

You dream of owning a mobile game and monetizing it which earns you billions of dollars. Looks great, and yes your dream can of course come true, but it is not as easy as it sounds. The mobile game industry has become so competitive that you can earn well only if you have a product which is capable of withstanding the expectations of the target audience. It is not easy to understand the needs of the target market with the conventional methodologies. But thanks to ‘Analytics Software’ that makes our job easy and convenient. Among the long list of advantages of having game analytics, let me select Top 7 features which highlights its value.

1) Understanding your Game

When a game is performing well in the market, most of the companies feel to work more on its updates or creating something in relation to it. In this situation, analytics can help you understand the points where you need to focus more in your upgradation. It helps you analyse each level and provides data on issues that need to be fixed. In most of the cases, games with gradual increase of difficulty level is considered as a successful one and analytics guides you in this procedure.

2) Useful Insights

There are certain particulars you need to have in order to make your game better than before. The most important being the ones like who your users are, how regularly they play your game and the time they spend in your game. These are ‘insights’ which is available on the analytics platform to make your tracking much easier. It also shows you from which location most of your users are and in which category of age groups they fall into. The data helps you to improve on specific areas which makes your game reach the next level of success.

3) Analyse User Behaviour

In your game, there might be segments where people can choose according to their mindset. For example, in the game of Bloxorz, the behavioural aspect will show variations like some move to the next level only with all three stars, some prefer to make purchases for better gameplay and some might be in a hurry to finish the game at the earliest. So, by understanding your users closely and categorizing them will help you to serve them better by giving rewards or by helping out with some extra hints.

4) Track your Premium Customers

It is very important to recognize and categorize people who make regular purchases in your game. There are several ways to monetize your mobile game, like in-app purchases, ads etc, but people who prefer to make in-app purchases should definitely be given special consideration. You can make offers according to the genre of your game, like by giving them extra hints or valuables. This keeps them motivated in the long run thus making more in app purchases along with giving positive reviews on social platforms.

5) Quick Dashboard Reference

The dashboard of most game analytics platforms serves you with almost all the primary details you require to make a quick report. It shows you the overview of real time activity, location of your current users, their preferences etc. You can also adjust the dates for which you need to take reports of the user activity. So always make sure you make regular dashboard visits to have an update regarding your mobile game performance.

6) More on Analytics

If you dig deeper into game analytics you can spot players who make maximum purchases in your game. It is important to identify how your games are spread among the public, thereby converting them as your premium customers. So, for that purpose, analytics shows you who all are actively sharing the game with their friends. You can offer the players who share the game with their friends by some extra points to proceed further in the game. The platform also lets you know how many players have reached the final level of the game so far, thereby understanding the difficulty level of the final level.

7) Attribution Report

It is vital to understand how a new player comes to your game, how he behaves, what attracts him, how he makes purchases etc. The analytics platform sends you attribution reports to show the journey of a user and what are the key spots which you need to concentrate more in order to get maximum conversions. It also give you instructions on how to make your game stand #1 in the market, achieving maximum popularity for your game along with increasing the brand value of your company. 

There are several analytics platforms for apps and games,so it is up to you to decide which one suits the best for your product. Even though most of the analytics platforms serve almost the same features, their interface shows variations which paves way for the user to make a choice.

I would recommend Google Analytics for Firebase, which provides you free and unlimited logging and reporting. Just by installing Firebase SDK, it starts providing insights into your app. It is beneficial as you can link this to Google’s other connective services such as the Adwords for better tracking. You can also export all your data into BigQuery for deeper analysis and also use other integral services like the Google Tag Manager and Firebase Remote Config.

So, that’s all for game analytics, make sure you start analysing your game from the very beginning of its launch, in order to track its performance and retain top position in the global market.

I hope you liked this blog and if you find it informative, make sure you share the link with your friends so that everyone could perform well in this Digital World.

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