Tips to Design a Customer-Centric Ecommerce Website

  Abitha       January 4, 2021

For designing your e-commerce website, you would like to understand more about your customer needs. A well-designed website enables customers to seek out what they need as quickly as possible. They ought to be ready to access all the small print and place their order without hassle.

Some ways during which we will create a more customer-friendly e-commerce website are as follows;

1.   Create a Responsive Website

Responsive websites automatically adjust their website layout and content to suit different screen sizes. Your website visitors could also be using Mobile phones, tablets, or desktops for online shopping. In a nutshell, the design is flexible. A responsive website should provide a consistent experience no matter which device they’re on.

If the website isn’t responsive, users on some devices cannot read your content without scrolling tons Or your images might only be partially visible. Unresponsive websites aren’t convenient or user friendly.

2.   Reduce Your Page Loading Speed

Don’t make your site visitors wait. For reducing our page loading speed, we will use the subsequent steps;

First, determine how your site currently fares concerning page loading speed. Go to Google Page Speed Insights and enter the website URL. This way will be able to get the present page loading speed. Using this tool, we will check the page loading speed for both mobiles and desktop devices. They also provide suggestions on the way to improve your site speed.

3. Use High-Quality Visuals

To give your customers a far better idea of the merchandise we are selling by uploading multiple images. Shoot them in such how that it highlights any special features. Clear, high-quality, and visually pleasing graphics can go an extended way in influencing a customer’s purchase decision.

4. Display Customer Reviews Prominently

People often look for online reviews before buying a product because they have to make sure that they are putting their money in the proper place. They crosscheck all reviews from genuine customers. Keep this customer requirement in mind while designing the website. Make it easy for people to seek out reviews of your products or services.

5. Simplify the Checkout Process

Some prospects might leave the method mid-way because they are exhausted or distracted. To avoid this, make the checkout process easy and as convenient as possible. Ask the prospects to enter only the information that you need.

6. Provide Multiple Options For Payment

We need to keep in mind different preferences and offer multiple payment options. And should not lose out on potential customers due to the scarcity of options. Some of the methods that you should simply include:

Cash on Delivery (COD), Credit Cards, Debit Cards, Electronic payments Mobile wallets, Gift cards, etc.

7. Leverage Chatbots

Through chatbots, we will answer customer queries, provide product suggestions, or maybe connect with customers. The chatbot asks a series of inquiries to their customers to live their preferences.