Digital Marketing Manager

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Digital Marketing Manager

  • Develop and manage digital marketing campaigns across multiple channels utilising tools and techniques as appropriate including e-mail marketing, paid search, SEO and PPC
  • Lead the development of the social media presence
  • Lead the development of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
  • Use appropriate analytics to measure, evaluate and report against goals and performance of all digital marketing activity and plans
  • Knowledge of current online marketing trends and best practice
  • Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
  • Previous experience in a similar digital marketing role
  • Work with external agencies when required to develop the online presence Qualification and experience
  • Communications team to create high quality content for a range of online platforms which is optimised and consistent with the brand and tone of voice
  • Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
  • Manages overall project scope and ensures staffing assumptions adhere to budget
  • Works with project managers to ensure team is aligned to client requirements
  • Proactively keeps abreast of assigned clients marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
  • Writes communications briefs, ensuring that creative and media are effectively integrated
  • Manages research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behaviour
  • Provides campaign performance reporting and analysis to clients
  • Ensures accountability is established during the project planning process
Skills/Requirements:
  • Superior communication skills, both internal and client-facing
  • Strong relationship management, organizational and project management skills
  • Bachelor's degree or equivalent in a related field
Experience:
  • 3-5 Years
Digital Marketing Manager
Location : Cochin
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